Practical guides on automation, integrations, software and websites for UK businesses.
What drives the cost of workflow automation: systems, APIs, data quality, human review, testing, subscriptions and maintenance, with honest guidance on what to expect before you ask for a quote.
A practical guide to deciding between keeping a spreadsheet, connecting your tools, automating around it or building an internal tool, including warning signs, costs and migration risks.
How AI is changing construction and trades work in the UK, from instant enquiry replies to automated quotes and follow-ups, and where it genuinely helps an established firm's operations.
How agentic AI differs from the chatbots you've already tried, why it's relevant now, and what it actually looks like when AI starts taking actions rather than just answering questions.
Mobile-first isn't always the right call. Here's when it is, when it isn't, and the UX and CRO changes that actually move the needle at each screen size.
A look at the first five things I notice when reviewing a website, from clarity and trust to structure, and how these details affect conversions.
Most sites add padlock icons and star ratings and call it done. Here's which trust signals actually work on a product page, and which ones don't.
Tell me what you’re looking to build or improve, and I’ll let you know whether I can help.