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William Langdownhello@williamlangdown.com+44 7446 856927

Somerset, UK, working nationwide

WorkWhat I doWorkflow automationSoftware integrationsAI implementationCustom softwareInsightsBusiness Automation ReviewUX & Conversion AuditAboutWorking TogetherContact

© 2026 William Langdown. All rights reserved.

HomeWorkWhat I doAboutContact
Get in touch

Insights

Practical guides on automation, integrations, software and websites for UK businesses.

Automation
AutomationPricing

How much does business workflow automation cost in the UK?

What drives the cost of workflow automation: systems, APIs, data quality, human review, testing, subscriptions and maintenance, with honest guidance on what to expect before you ask for a quote.

15 October 2026Read post
Custom software
Custom softwareSpreadsheets

When should a business replace spreadsheets with custom software?

A practical guide to deciding between keeping a spreadsheet, connecting your tools, automating around it or building an internal tool, including warning signs, costs and migration risks.

15 October 2026Read post
mobile-phone-ai-business-booking-technology
ConstructionTradesSomersetWebsiteAI

How AI Is Changing Construction, and What Established Firms Should Watch For

How AI is changing construction and trades work in the UK, from instant enquiry replies to automated quotes and follow-ups, and where it genuinely helps an established firm's operations.

1 July 2026Read post
Orla AI assistant screen mock up showing example of  booking chat.

Agentic AI and the operational admin problem

How agentic AI differs from the chatbots you've already tried, why it's relevant now, and what it actually looks like when AI starts taking actions rather than just answering questions.

19 June 2026Read post
Mobile view of a website project for BVS Ltd, a UK commercial ventilation company
UXWeb designMobile Web DesignResponsive developmentCRO

Mobile-First Isn't Always Right. Here's How to Actually Think About Screen Size.

Mobile-first isn't always the right call. Here's when it is, when it isn't, and the UX and CRO changes that actually move the needle at each screen size.

27 May 2026Read post
The First 5 Things I Check When Looking at a Website
UXCROBrandingWeb development

The First 5 Things I Check When Looking at a Website

A look at the first five things I notice when reviewing a website, from clarity and trust to structure, and how these details affect conversions.

18 May 2026Read post
Modern UX/UI infographic of a B2B website landing page annotated with arrows highlighting trust signals, including client testimonials, CTA placement, case study proof, and reduced-impact elements like security badges and logo bars, demonstrating which design elements build trust and which are often ignored.
UXTrust signalsWeb designCROBrandingUIConversionReviews

The Trust Signals That Actually Matter on a Product Page

Most sites add padlock icons and star ratings and call it done. Here's which trust signals actually work on a product page, and which ones don't.

11 May 2026Read post
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William Langdownhello@williamlangdown.com+44 7446 856927

Somerset, UK, working nationwide

WorkWhat I doWorkflow automationSoftware integrationsAI implementationCustom softwareInsightsBusiness Automation ReviewUX & Conversion AuditAboutWorking TogetherContact

© 2026 William Langdown. All rights reserved.