Thoughts & writing

Notes on web design, conversion, and building things that actually work.

SomersetChardFromeSmall BusinessWeb Design

Do Businesses in Small Towns in Somerset Like Chard or Frome Need a Website?

Do small businesses in Chard, Frome, or other Somerset market towns actually need a website? Here's what changes before someone picks up the phone.

28 July 2026Read post

mobile-phone-ai-business-booking-technology

ConstructionTradesSomersetWebsiteAI

How AI Is Changing the Construction Industry, and Why Small Builders Should Pay Attention

How AI is changing construction in the UK, from instant enquiry replies to automated quotes and follow-ups. What small builders and trades in Somerset need to know.

1 July 2026Read post

Orla AI assistant screen mock up showing example of booking chat.

Agentic AI and the small business admin problem

How agentic AI differs from the chatbots you've already tried, why it's relevant now, and what it actually looks like when AI starts taking actions rather than just answering questions.

19 June 2026Read post

Mobile view of a website project for BVS Ltd, a UK commercial ventilation company

UXWeb designMobile Web DesignResponsive developmentCRO

Mobile-First Isn't Always Right. Here's How to Actually Think About Screen Size.

Mobile-first isn't always the right call. Here's when it is, when it isn't, and the UX and CRO changes that actually move the needle at each screen size.

27 May 2026Read post

UXCROBrandingWeb development

The First 5 Things I Check When Looking at a Website

A look at the first five things I notice when reviewing a website, from clarity and trust to structure, and how these details affect conversions.

18 May 2026Read post

UXTrust signalsWeb designCROBrandingUIConversionReviews

The Trust Signals That Actually Matter on a Product Page

Most sites add padlock icons and star ratings and call it done. Here's which trust signals actually work on a product page, and which ones don't.

11 May 2026Read post

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